Why does speed matter?
Pagespeed Increase’s SEO Value.
Speed is now a landing page factor for Google Search and Ads! It affects your user experience, search ranking and index, sales and conversions. Optimized web experiences lead to higher user engagement, conversions, and ROI; performance is a feature and a competitive edge.
Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away and choose a different search result. Increasing bounce rate is not what SEOs are looking to do!
WHAT WE DO...
- Defer JS
- Minimize HTTP Requests
- Reduce server response time
- Enable compression
- Enable browser caching
- Minify Resources
- Optimize images
- Optimize CSS Delivery
- Prioritize above-the-fold content
- Keep your scripts below the Fold
- Reduce redirects
let's talk mobile...
Since many people use their phones exclusively for web browsing, mobile page speed optimization is very important. Remember, mobile pages are considered separately for SEO results. Your site’s mobile pages do not automatically inherit the main site’s SEO ranking. Users searching on mobile devices have their page rank calculated separately based on the site’s mobile page speed rather than the main website’s page speed.