Rich Snippets and Schema Structured Data
Rich Snippets and Schema Structured Data is important for SEO because it’ll make it easier for Google to understand what your pages and your website are about.
What is Structured Data?
Structured data is a way of describing your site to make it easier for search engines to understand. Your website will need a vocabulary that presents content in a way that search engines can understand. The vocabulary used by the big search engines is called Schema.org, which changes your content into code that they can easily process.
We manually write the JSON code for the schema markup code on all required web pages, products, services and entities of your choice and implement them with no errors.
- Logo Markup
- Corporate Contacts
- Social Profile Links
- Search Box
- Star Aggregate Ratings Schema
- Product Information
- Event/Concert/Ticketer Markup
- Article Review markup
- Video markup
- GEO markup
What are Rich Snippets?
Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code. When displayed in Google SERPs, they add visual context for users and help Google understand the meaning and intent behind webpages. In practice, a “snippet” is simply the formatted display of information that Google provides to users.
Benefits of Rich Snippets
- Better ranking in the search engines
- Attract viewers to click on your link and convert
- Displays instant information on search
- Increase click-through rating on website
SERP features are anything that is not a standard blue link listing — knowledge graph, PLAs, local pack, image carousels, and featured snippets are just some types of SERP feature.
Rich results are bits of information on the SERP page that are generated from structured data. FAQs are a type of rich result but also a SERP feature.
Rich snippets are a type of rich result that appears alongside a search listing to enhance it. Review stars and cooking times are both rich snippets and rich results.