How SEO Implementation Can Help Your Online Visibility!
If you are like most business people, then you are probably struggling to find a cost-effective way of marketing your product or service online. Well, I have good news for you! Search engine optimization (SEO) is one surefire way to get your website in front of thousands, if not millions of potential customers! There are many ways that SEO can help you bring in new customers and increase sales. You just have to know how to properly implement it into your business model.
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Every year more and more businesses compete for the top ten spots on Google’s search results… but there is always another page, filled with sites trying to do the same… so how does anyone stand apart from their competition? How do they successfully push their site to Google’s first page? What can these Google Ranking Keywords help to dominate Google SERP (Search Engine Result Page)? Who can you turn to?!
The answer is simple- SEO. Search engine optimization helps your site rank higher in Google, which will bring you much more traffic than any other method. This article will show you three easy-to-follow methods that can be used to help you dominate Google’s search results!
And if you’re looking for SEO Consultant Near Me and a lot more? You can check out other web design SEO services that we offer or contact us for more information about how we can help you engage your targeted audience for increased sales, brand loyalty, and exposure! We make you visible online. It’s as simple as it sounds.
So what are these methods that Google fears? Well sit back, relax, and get ready for an informational experience… because it’s time to let the cat out of the bag…
3 Easy Methods to Dominate Search Results
1. Google Bombs
No not those bombs! Google Bombs are links on high-profile blogs or news sites linking to a given website with specific anchor text. For example, if I owned a site about accounting software and wanted my link to be placed on a site about gardening, I would make a post on a high-profile blog or news site with a link to my accounting software website and use the anchor text “accounting software”.
When someone searched for that term, my link would come up in Google’s results. After doing this enough times, the links start to add up and Google starts to see your website as an authority in that specific niche. It will then push your site closer to the top of its search rankings or SERP(Search Engine Result Page) Ranking.
So how do you go about making these Google Bombs? Well, there are several options available…
1a. Forums And Social Media Sites
You can post in forums related to your industry using a username or profile page containing links back to your website OR look for posts with a high rank and post your links within those posts under a reputable username or profile page. Make sure that you use relevant, effective titles for the post that will catch the readers’ attention and convey the message that you are trying to get across!
You can also create accounts on large, popular social media sites such as Facebook, Instagram, Pinterest, LinkedIn, etc… basically, any site where people have profiles and participate in discussions.
You can then participate in various groups related to your niche by adding good content to group-related discussion pages. This serves a dual purpose… it increases traffic to your site while earning you backlinks from other users who have picked up on what you have been doing!
1b. Backlinking
This is the process of placing links to your website on other sites. This can be done by either participating in article marketing or directory submissions. Many free directories let you place hyperlinks to your site or articles about your topic, and many paid ones that offer a more professional touch!
You could also use blog posts – write a post on a blog related to your niche, then publish it with a link back to your website! Of course, there are tons of other ways you can do this too… but these should get you started right!
2. Local Sites / Search Engines
If you have a physical store location, look into local search engines such as Google Places, Google My Business & Map results, and Yahoo Local… which will allow you to post information about your business, take photos of your store/location and create an online presence.
It’s critical for businesses and retailers, in particular, to have accurate and up-to-date business’ information, as Google prioritizes and will increasingly serve local results based on a user’s location.
For instance, If a Customer wants to hire an SEO Expert or an SEO Company near them, then the Customer will type in and search for “Local SEO Companies Near Me” or “Seo Consultant Near Me“. This means that the customer wanted to know who are these competent companies within their range that they can easily contact and hire for the kind of work that they wanted to accomplish.
2a. Google Maps
Google Maps search results are based on a web of variables, including relevance, distance, and prominence. Google may give greater importance to a company that is further away from a user’s location since it is more likely to provide what they need.
2b. Google My Business
As a result, it’s critical that your company’s information is correct and that the stock you list on your website is up-to-date and as thorough as possible. For any of this to happen, you must join Google My Business. This will assist your map listings as well as your overall online presence.
2c. Other Local Social Media Sites With Reviews
You can also look into local social media sites such as Yelp! and Angie’s List where you can add reviews from asking your customers to write about their experiences, this will help increase the position in search results while making your company more credible.
3. New Sites For Blogging And Vlogging
With so many websites being launched every day, it may be difficult to get a new site noticed by Google right off the bat… but there are ways to speed up the process! Look into launching a new blog related to your niche that targets keywords to what interests you most.
3a. Blogging
Some of you might be wondering what is blogging and how it works. According to the Oxford dictionary, Blogging is defined as “A web application that allows a user to create and edit posts that are displayed in reverse chronological order”.
Blogging is a great way to establish your online presence and reach potential customers. It’s also a great way to expand your knowledge on a subject, as well as create free content for people looking to learn more about the field you’re involved in.
Choose the most targeted keywords. It’s easy to overlook the true intent of a word or phrase when you’re looking for it on Google. Keywords are the words that your potential visitors use to look for information or goods/ or services they desire.
Customers who seek particular knowledge or a certain product are the most common. It’s only natural to make their choices simpler by using a specified keyword. Perhaps you own a dog training business… you can write about what makes certain dogs more trainable than others, how best to approach training, etc
3b. Vlogging
Vlogging is the blending of video and blogging, and vlogs are simply blogs in the form of video material. It’s an excellent method to get information out there! Videos give your company personality… something that may be lacking from other online presences/websites.
Plus, it’s easy to expand on different topics for vlogging, as long as they are related to the industry your company operates in.
Another option is to look into creating your own YouTube videos related to your niche/products/services and posting them on Google’s partner site, If done properly, this will help increase traffic to your website while getting you noticed by Google in the process and help Improving Google Ranking.
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Now that I’ve given you 3 of the most basic ways that anyone can start with SEO today, it’s up to you to implement them!
Look for blogs or websites related to your niche and begin writing useful content (I recommend using blog posts rather than articles for this strategy since they are much more direct).
But make sure not to overdo it! Google can tell when your site is being “spammed” with articles or blogs that have no significant content and little to no chance of catching a reader’s attention, so make sure that you write about things relevant to your niche. It will have a bigger chance for your organic search results to get better organic search rankings.
Though there are a lot of methods out there for ranking on Google, these 3 should get you started right… especially if you specialize in an industry related to any general topic. Good luck and a happy new year!
Contact us today for a free audit or call (224) 600-4353 if you need help with any part of this process.
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- (SEO) Search Engine Optimization
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- (SEM) Search Engine Marketing
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