7 Must Know SEO Tips For WordPress Sites

SEO Guidelines For WordPress Websites

Do not give up if your WordPress site rank is not what you expected. You can improve your SEO ranking with the help of SEOLEVELUP. We are a digital marketing company that specializes in SEO. We work with businesses of all sizes and are based in Chicago. Our SEO experts have worked in the field for many years and are up to date on the latest trends. We want to help your online business grow and reach its full potential.

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SEO Guidelines

SEO And Its Importance

SEO is short for search engine optimization. It is a long-term marketing tactic. It makes your website easier to find on google and other search engines. 

SEO is making a website more visible so that more people find it through search results. It will increase web traffic and potential leads or sales conversions. SEO boosts a website’s search engine rankings for relevant keywords and phrases. The higher a website’s rank, the more likely it is to be found by Google users.

SEO is vital for all kinds of businesses, whether big or small. By making your website more visible, you can get more people to visit it. It can lead to more leads or sales, which can help your bottom line. If you want to learn more about how SEO can benefit your business, please get in touch with our team today! We have the best SEO Tools For WordPress!

What Is WordPress?

It is a content management system(CMS) that lets you make a website or blog from scratch or improve an existing one. WordPress is used by a lot of people all over the world. It is one of the most used ways to manage content.

It is free software that you can use on your website or blog. It is open-source, which means that other people can also use it. There are many free and paid themes and plugins available for WordPress. You can make your site look the way you want it to. If you’re looking to create a website or blog, then WordPress is a great option. It’s easy to use and has tons of features.

What Is WordPress SEO?

WordPress alone is not enough to replace a good SEO strategy. It is true that the CMS saves you time and helps you follow best practices even if you do not have any experience. But it would be best if you still worked to get your website to the top of Google.

Your choice of CMS does not affect how well you rank unless your site has a lot of technical problems. That makes it hard to crawl and index. It would help if you did not think WordPress is a magic tool that will do everything for you. It takes time and work. SEO can get very technical very quickly. But, the beauty of WordPress is that it makes it easy for even people who do not think of themselves as technical to use.

Using WordPress does not mean you have to change how you do SEO. You still have to make great content, get excellent links, and make sure your site is well-optimized. Ensure that your site has no technical problems that could slow it down.

But WordPress handles many basic SEO tasks that help your site rank out of the box. And the tips below will help you install growth-driving strategies.

infographic about SEO
SEO Tips For WordPress Sites

The 7 Essential SEO Tips For WordPress Sites

1. Have A Responsive Website

There is no doubt that a responsive website is essential in the online world of today. More and more people are using their phones to access the internet. If your website is not optimized for smaller screens, you miss out on a huge opportunity. 

A responsive website will make it easier for people to find and use your site on their phones. It can also help your search engine rankings. Google has said that they like responsive websites. So, if you want to stay ahead of the competition, it is time to ensure your site is up to par. Here are a few SEO tips for WordPress sites to help you get started:

Use A Responsive Theme Or Framework

A responsive theme will adjust your site’s layout to fit different screen sizes. It means you won’t have to create separate versions of your site for other devices. It will be easier to keep your design consistent across all platforms.

Optimize Your Images

When it comes to responsive design, images can be tricky. You want to ensure they are small enough to load quickly on mobile devices. But you also don’t want them to look blurry or pixelated. A good rule of thumb is to use images no more significant than 1000px wide and compress them using a tool like TinyPNG.

Use Typography That's Easy To Read

People using mobile devices often find the small text difficult to read. It’s crucial to use typography that is easy to read on all screen sizes. Use sans-serif fonts like Arial or Helvetica, and make sure the font size is at least 16px.

Install A Mobile-Friendly Navigation Menu

Mobile devices can be challenging to use because the screens are smaller. People might not be able to see everything on the screen. An excellent way to solve this problem is by using a hamburger menu. It is a button that will show a list of links when clicked.

Use Media Queries

Media queries are a CSS technique that allows you to change your site’s look based on the screen size. It is a great way to ensure your site looks good on all devices, and it’s easy to do with just a few lines of code.

Follow these tips to create a website that looks good on all devices. If you need help getting started, contact us right away to learn more!

2. Choose The Right Permalinks

Permalinks are the web addresses of your blog posts and pages. They are the permanent URLs you see in your browser’s address bar. You can see this when visiting a page or posting on a website. There are several options for permalinks when using WordPress. It is important to choose the right one for your website. The most common permalink structures are:


It is the default permalink structure in WordPress. The URL to each post will look like this: http://example.com/?p=123. While this permalink structure works, it is not very SEO-friendly.

Day And Name

This permalink structure includes the date of the post in the URL. The URL for each post will look something like this: http://example.com/2020/01/01/post-name/. This permalink structure is good for quickly-outdated news or event listings.

Month And Name

This permalink structure is similar to the day and name structure but uses the month instead of the day. The URL to each post will look something like this: http://example.com/2020/01/. This permalink structure includes the post’s publication month in the URL.


Permalink structure uses numbers to identify each post. The URL will look something like this: http://example.com/12345/. It is not user-friendly and is not recommended for most websites.

Post Name

It is the most common permalink structure used on WordPress websites. It simply uses the post name as the URL. The URL to each post will look something like this: http://example.com/post-name/. This permalink structure is easy to use and remember. It can help your site rank higher on search engine results pages (SERPs).

Install SEO Plugins For WordPress
Install SEO Plugins For WordPress

3. Install An SEO Plugin

If you want your WordPress website to be search-engine friendly, you should install an SEO plugin. Top SEO plugins for WordPress is a popular and well-supported plugin that is easy to use. Once you install and activate the SEO plugin, you will need to configure it. It guides you through the process, but here are some basics:

Go to the General Settings tab and enter your website’s title and description. People will see this when they search for your website on the internet. Make sure that your title and description are accurate. Include keywords that people might use to find your website.

You can enter your Google Analytics tracking code on the Webmaster Tools tab. Verify your site with Bing and Google.

The Social tab lets you connect your social media accounts to your website. It is essential to improve your website’s SEO.

You can customize your titles and descriptions in search results. All you need to do is use keywords in the Titles & Metas tab. It is an excellent way to ensure that people see your listings when looking for homes.

The XML Sitemap tab lets you create a list of all your website’s indexable pages. Yoast SEO updates your sitemap whenever you add or remove content. 

The Advanced tab contains some more advanced features. It includes the ability to add breadcrumbs and no follow links.

Once you have set up the plugin, you can optimize your website for search engines. Yoast SEO will give you tips on how to improve your content, titles, and descriptions. Follow their advice to ensure your site is as search-engine-friendly as possible.

4. Noindex Archives And Categories

If you have a WordPress website, one of the most important things you can do is practice good SEO. It means optimizing your site for both users and search engines. Doing this will make your site easy to find and provide a great experience.

One essential SEO guideline for WordPress sites is to index archives and categories. It tells search engines not to index these pages, which means they won’t appear in search results. It may seem like a bad thing, but it’s good. It keeps your site from being overloaded with irrelevant information.

The main reason you want to index archives and categories is that they are useless for users. Most people use search engines when they are looking for specific information. Archives and categories generally don’t have what they are looking for.

Additionally, these pages can often be very like each other. It can lead to duplicate content issues. If search engines index many pages with the same content, it can hurt your site’s ranking. So it’s best to noindex them altogether.

If you’re unsure how to make a page on your site invisible to search engines, there are a few ways to do it. One way is to add a simple code to your site’s .htaccess file. You can also have a free SEO plugin for WordPress. It will allow you to noindex specific pages with a few clicks.

If you’re using WordPress, index your archives and categories. It is an essential guideline for SEO that will help you avoid duplicate content issues. It makes sure your site is optimized for both users and search engines.

5. Optimize Page Load Time

People usually have a short attention span and are likely to leave a site that takes too long to load. Search engines also consider how fast a website loads when ranking websites. So, it is important to make sure your site loads fast.

You can do a few things to improve your site’s page load time. Some of these things are: 

Optimize Your Images

Big images can slow down your site, so optimizing them for the web is important. It means making the file size smaller while still keeping the same quality.

Reduce The Number Of Http Requests

When someone visits your website, their browser asks for each file that needs to be loaded. You can reduce the number of requests by using file concatenation and minification.

Use A Content Delivery Network (CDN)

A CDN can improve loading times. It works by delivering static content from a server that is closer to the user’s location. 

Enable Caching

A caching plugin makes your website faster by creating a copy of it that is static. It means that it doesn’t change all the time, like the dynamic content on most websites. When people visit your website, they will see the static version instead of the regular one.

Use A Responsive Design

A responsive design means that your website can be seen on all devices. It is important because more and more people are using mobile devices to access the web.

SEO Contents
SEO Contents

6. Avoid Orphaned Content

One of the most common SEO mistakes is having orphaned content. It is when a page on your site can’t be reached by a link from any other page on your site. In other words, it’s a page you can’t be seen from your home page or any other page on your site.

Orphaned pages are often the result of web redesigns. It includes changes in permalink structure or deleting pages without redirecting them. It can be bad for your site because these pages won’t appear in search engine results. It can provide a poor user experience.

To avoid orphaned content, ensure all your pages are linked to other pages on your site. You can use a tool like Screaming Frog to find pages on your website that are not linked to other pages. Once you’ve seen them, add links to them from other relevant pages on your site to another page.

If you have a lot of pages that are not linked to other pages, you may want to consider creating a sitemap. Sitemaps are XML files that list all the pages on your website. They help search engines crawl and index your website more effectively.

7. Write Unique Titles And Meta Descriptions

You have access to powerful SEO plugins and tools that can boost website rankings. But it is vital to create unique titles and meta descriptions for each page on your site. It will ensure that search engines properly index your pages. They appear as relevant results when people search for specific terms.

Making unique titles and meta descriptions can be difficult, but it is worth the effort. Here are a few tips to help you get started:

  • Use keyword research to determine which terms people are using to find similar content. 
  • Write titles for your pages that reflect the content on the page.
  • Keep your titles short and to the point – no one wants to read a long, rambling label. 
  • Use keywords in your titles and meta descriptions, but don’t overdo it. A few well-placed keywords will help people find your website.
  • You should use different titles and meta descriptions for each page on your website. It will help people know what each page is about. You don’t want to use the same ones repeatedly because people will not understand what the pages are about.

Unique titles and meta descriptions boost search engine rankings. It will help more people find your website and create a better user experience when they visit it.

SEO can be a lot of work, but it is worth it. Start a website with good content and a solid foundation by doing the following. That way, your website, and media will rank higher. Having the right company to help you is a good advantage in starting your business


Our company is a digital marketing agency. We help businesses get more online traffic and customers. We use proven SEO strategies to help companies to reach more customers online. We are a team of people who love helping businesses grow online. We are committed to helping our clients get the best results possible.

If you want help growing your business, please contact us at (224) 600-4353. We can talk about what you need and make a plan to help you reach your goals.

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Frequently Asked Questions

  • Modify your permalinks
  • Make use of tags and categories
  • Select an SEO Plugin
  • Make use of XML sitemaps
  • Link your website internally
  • Image optimization
  • Use SSL

The mobile experience is one of the most important aspects to consider, along with compression of images, informative page content, site performance, and technical structure.

Step 1: Find keywords

Step 2: Incorporate keywords into the page title

Step 3: Include keywords in the URL of the page

Step 4: Include keywords in the meta description

Step 5: Incorporate keywords into your H1 text

Step 6: Incorporate keywords into the page’s content

Step 7: Create backlinks to your website

Step 8: Keep an eye on your ranking

Don’t put too much emphasis on keywords. keyword research has long been regarded as a cornerstone of SEO. The most logical thing to do seems to be to make content that includes the keywords and terms that your target audience is looking for. However, overuse of these keywords will seriously harm your SEO strategy.

  • Make high-quality blog posts
  • Include internal links
  • Create an email list
  • Improve the speed of your website
  • Increase your social media reach
  • Assess your performance
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