Get A User-Friendly Website Using These 15 Amazing Tips!
Your website is your online presence — it’s how you represent yourself and your business to the world. So it’s important to make sure it’s as user-friendly as possible. Here are 15 tips by our SEOLEVELUP web designers to help you create the optimal user experience. If you need help building your website, or just want to reach out for some advice, call us at (224) 600-4353 or send us an email.
1. Easy to understand Layout – Keep it simple
The layout of your website should be easy to understand and follow. People shouldn’t have to spend a lot of time figuring out how to get around. The navigation bar should be at the top of the page, and all the links should be easy to find. See some examples of our website designs that do great at converting leads.
While you don’t need to include every page in your website’s navigation, you should make sure the most important ones are there. And if you have a lot of content, you can use sub-menus to help people navigate.
Most websites offer the ability to add a footer menu as well. This is a great place to put links to your contact information, social media profiles, and other important pages.
2. Use clear and concise language
Your website should be easy to read, with short paragraphs and easy-to-understand words. Don’t use jargon or technical terms that people might not know. If a fifth-grader can’t read and understand it, it’s probably using over-complicated language.
Using an SEO plugin like Squirrly SEO can help you make sure your content is easy to read. This is one of the best SEO plugins on the market.
3. Keep your design simple
The more cluttered your website is, the less user-friendly it will be. Stick to a simple design with minimal graphics and animation. You don’t want people to be overwhelmed by your website. When deciding on a theme for your WordPress website, choose one with lots of white space. A clean, simple design will make your website look more professional, load faster, and help the reader focus on the most important elements. You can always use ThemeForest to help you choose pre-made templates that you can customize. I would recommend using an Elementor based theme for best results.
4. Use fonts that are easy to read
Not all fonts are created equal when it comes to readability. Some fonts are harder to read than others, especially on smaller screens. Stick to fonts that are easy to read such as Arial or Times New Roman.
Don’t mix several fonts. This can be confusing for readers and make your website look unprofessional. Use one or two fonts max, and make sure they both look good together.
5. Make sure your website is responsive
A responsive website automatically adjusts to the size of the screen it’s being viewed on. This is important because not everyone views websites on a desktop computer. People are increasingly viewing websites on their phones and tablets, so your website needs to be responsive to those devices.
Today, most web designs and themes are responsive out of the box. But if you’re using a custom design, make sure it’s responsive. You can test your website’s responsiveness with Google’s Mobile-Friendly Test.
In addition, be careful not to add elements that are not responsive. For example, if you have a video on your website that’s not responsive, it will be hidden on smaller screens.
6. Use big, easy-to-see buttons
Buttons are an important part of website design, and they should be easy to see and click on. Make sure the buttons are big enough for people to see and press easily. And avoid using buttons that are the same color as the background — they’re hard to see that way.
If you are using WordPress Gutenberg and have activated blocks, the button block has a built-in option for making buttons. You can also use the Button module in the Advanced section of the Customizer to increase or decrease the size of your buttons, and change the color of the background, and text.
7. Use images sparingly
Too many images can make your website look cluttered and overwhelming. Use images sparingly, and make sure they’re relevant to the content. If you’re selling a product, use high-quality photos of the product. If you’re providing information, use graphs and charts to illustrate your points.
Stock art photos are less favored these days, and screenshots along with unique, custom photos are better. However, if you are using stock photos, make sure they’re high quality and don’t look like they’re from the early 2000s.
8. Give your website a professional look
Your website is a representation of you and your business, so it should look professional. Use high-quality graphics and images, and make sure the layout is clean and organized. Don’t use cheesy or over-the-top designs — they’ll only make your website look less professional.
If you’re not a designer, you can use a website builder or template to create a professional-looking website. Many free and premium WordPress themes look professional.
9. Offer customer service
One of the most important aspects of a user-friendly website is excellent customer service. If people have questions or problems, they need to be able to easily get in touch with someone who can help them. Make sure you have a contact form or email address prominently displayed on your website.
If you have an eCommerce website, you should also have a page that explains your return policy and how to contact you if there’s a problem with an order. And make sure your website is easy to navigate — people shouldn’t have to search for answers to their questions.
Including a FAQ page on your website can help solve problems before the visitor would need to contact customer service.
10. Test your website on different devices
The best way to know if your website is user-friendly is to test it on different devices. Try viewing it on a phone, tablet, and desktop computer, and make sure everything looks good in all of those formats. An easy way to test a website on mobile devices online is to use BrowserStack’s free responsive checker. Simply enter the URL of the website to be tested, and instantly see how it renders on multiple latest devices such as iPhone X, Galaxy Note 10, iPhone 8 Plus, Galaxy S9 Plus, and more.
11. Speed up your website
A slow website is frustrating for users and can cause them to leave your site. Minimize large video and image files, avoid loading too many plugins and flash elements, and choose a quality hosting plan. You can also use a caching plugin to speed up your website. Page speed can be difficult, so if your website is loading slow, we can help. Check out our page speed optimization services.
12. Optimize the home page
The home page is often the first thing users see when they visit your website. Make sure it’s user-friendly by featuring important content prominently and using an easy-to-navigate layout.
13 Offer a search widget
A search widget is a great way to help users find the information they’re looking for on your website. Make sure the search widget is easy to find and use, and that the results are relevant to the visitor’s query. If you are using Google Analytics, you can run a report to view the searches visitors are typing in on your website.
This is valuable as it will tell you what content to create based on their search.
14. Make links obvious
When you’re creating links on your website, make sure they’re obvious. Don’t use text that’s the same color as the background, and make sure there’s a hover state so users know they can click on them. You can underline all links, or make them a different color from the regular text in order to stand out.
15. Use headings and lists
Headings and lists are a great way to organize your content and make it easier for users to read. They also help with SEO, as search engines consider the keywords in your headings and lists when determining where to rank your pages.
Creating a user-friendly website can be tricky but following these tips will help you get started. By making a few small changes, you can make your website more user-friendly and easier to navigate. And don’t forget to test it on different devices to make sure it looks good everywhere.
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